Remote, and straight about it
I am based in Dubai, not in the UK. I say that plainly because it matters to how we'd work together — and because for AI content it turns out not to be a limitation at all.
AI production is a brief, a reference pack and a delivery. There is no location to visit, no crew to book and no travel to bill. UK companies I work with send products, brand guidelines and existing photography; the generated content comes back to their inbox. Dubai runs three to four hours ahead of the UK, which in practice means work done overnight is waiting when the London office opens.
What UK clients use this for
Paid social creative
Volume for Meta and TikTok testing — enough variations to find the winner rather than guessing with two.
E-commerce product visuals
One product photographed once, then placed in as many settings, seasons and campaigns as the calendar needs.
Property and interiors
Visualising a development, a refit or a staged interior before it physically exists.
Always-on social
Keeping a channel fed between real shoots, so the feed doesn't go quiet for a month.
Cities I work with
Remote work means geography matters less than time zone and language, both of which line up. Current and recent UK-facing work includes brands and agencies in London, Manchester, Birmingham and Belfast — including Michael Chandler Estate Agents.
If your brief genuinely needs someone physically present with a camera — a venue, an event, a founder interview — I'll say so, and you're better served by a local shooter. What I'd take on is the AI, editing, social and campaign side around it.
How remote delivery works in practice
- Kick-off call on UK hours — early afternoon Dubai time suits both ends.
- Reference pack from you: brand guidelines, existing photography, product shots, competitor examples. This is what keeps generated assets on-brand.
- First batch within days, shared as a review link with comments.
- Revisions turned around overnight, so feedback given at 5pm UK is actioned by the next morning.
- Delivery in every format and aspect ratio you need, plus source files.
- Optional: I run the paid campaigns on the content as well.
Working with a remote AI content creator
You're in Dubai — how does that work for a UK company?
For AI content, editing, social management and paid campaigns, it works exactly as it would with a freelancer in another UK city. Everything is briefed, reviewed and delivered online. The four-hour time difference generally works in your favour, since revisions requested at the end of your day are ready the next morning.
Do you travel to the UK for shoots?
For live-action shoots I'd be honest and say a local videographer is usually the better call on cost alone. Travel can be arranged for a larger project, but most UK clients use me for the AI, post-production and campaign side.
How do we handle payment and invoicing?
Standard freelance invoicing in GBP or AED by bank transfer. Contracts, NDAs and your own supplier paperwork are all fine.
Who owns the AI-generated content?
You do. Full commercial rights to the delivered assets transfer to you on final payment, and that's set out in writing before we start.
Is AI content allowed in UK advertising?
Yes, with conditions. UK advertising rules require ads not to mislead, so AI content that could be mistaken for a genuine testimonial, review or real customer needs disclosure. Meta and TikTok also have their own AI labelling requirements. I build to that, but check anything sensitive with your own compliance people — I'm not a legal adviser.
Related
Let's create something.
Send your brand guidelines and a brief. You'll get sample directions back before any money changes hands.